Comcast needed more customers in the Pacific Northwest. So we borrowed a Portland Trail Blazer to demonstrate that glorious moment when your high-speed Internet, HD cable, and FIOS phone service gets installed. TV, Radio, Web, DM, Print and Outdoor drove acquisitions.

Designed by the subversive art sensation Shepard Fairey (Obey), the KB24 crest is equal parts royal mark and hip-hop street branding. This spot brings the Crest to life in rich, textured, 100% CG – and welcomes visitors to the doorstep of KB24.com.

To shorten the bridge between fan and athlete, we built a robust, design-driven site for Kobe Bryant. Results: 14 million visitors in year one. AdWeek calls it “a new form of street/retail culturetisement.” Sports Business Radio calls it “the best athlete web site on the planet, bar none.”

Comically dressed as history’s greatest minds, Kobe Bryant proves that his game – and his sneakers – are pure genius. Through the eyes of a precocious youngster, the public sees Kobe as they never have: poking fun at himself, wearing the lightest shoe ever made, and dunking in tights and topcoat.

The Lakers lost their groove. STAPLES Center was about people-watching, not basketball. The Clippers were closing a long-time gap in stature. “Lights Out” put the focus back on the court, literally, and addressed the business problem at every level of the franchise.

It’s the 60^th anniversary of Lakers franchise. L.A. has seen 8 MVPs, 14 championships and 28 conference titles. Who better to commemorate the journey than the fans? This piece uses famous fans and regular joes to strike all the notes: laughter to goose bumps. Happy 60^th, Purple-and-Gold.

Each preseason, the Lakers play games in satellite markets. It’s the one chance for fans in Vegas, Honolulu, and San Diego to see the team up close. How do you aggrandize an exhibition game? With a nod to Depression-era boxing flyers of course. Print, TV, Radio, and Outdoor drove the campaign.

The postseason is a time for civic pride. It is not a time for empty seats. And even Lakers fans need a push sometimes. This work sought to galvanize Lakerheads in LA, reminding them of the importance of the Playoffs, and driving them to the box office.

This is one of Zambezi’s first spots, and it remains close to our hearts. The Make-a-Wish Foundation is about making wishes come true for children in need. Featuring those children, and a message of hope, this spot explores the power of a wish, and what it is capable of. As long as we believe.

Teva is the Hebrew word for nature. And Teva is a great company. But we had to break the bad news to them: no one knows how to pronounce their name. Then we made this commercial, playfully personifying nature, and addressing the pronunciation debate. (btw, it’s “Tev-uh”).

Teva needed to get young in a hurry. “Freaks of Nature” brand positioning injects crucial youthfulness, while claiming a place for Teva as the left-of-center outdoor performance brand. Tastefully designed print and collateral re-launch the brand, with hard-to-persuade millenials in mind.

TNT covers the NBA like no other. But the season launches during October/November; the loudest time on the sports calendar. To rise above the noise and get fans ready for hoops again, we pulled the curtain back on one of the top off-season mysteries: Kobe’s switch to jersey #24.

There are 1,000 brands in the energy drink category, with – on average – one new brand launched each day. Upshot is the smallest, and the strongest. But it needed impactful, memorable creative to break through. Print and outdoor uses minimal design, drawing parallels to tactile, visceral objects.

Upshot has 200 mg of caffeine in 2.5 ounces That’s strong. So who really needs to stay awake? Who needs to minimize their bathroom breaks? We thought long-haul truck drivers might be interested. So we created breakthrough spots and ran ‘em on XM Radio’s overnight trucker shows.